Redifing the soft furnishing industry in India
Bombay has its designer clothes, watches and other accoutrements but what about the ambience in your home to augment and compliment the look? Augst is here to fill this lacuna, bringing to you top of the line designer furnishing sourced from a world arena.
This quaint corner boutique store housed in an historic building at the Babulnath Temple Area, not intimidating, large and glitzy but 'intimate personal' brings fabrics so delectable for your home and office spaces that they are wearable. Inviting in the tropical heat of not only his city but also all of India. A place where you can bring your designer, partake of refreshments, or sit with even your young in-house store consultants who will take you through reams and tedious rolls of heavy fabric, mixing and matching. Here at your finger tips are entire combinations of sofa coverings, cushions, contrasting matching dining, poof and two layer curtain fabrics, with catalogue pictures to assist in visually envisaging the final outcome.
Augst is the result of creative stratagem by sadiq Meherally, who has over a decade of experience in the furniture/furnishing industry in India and abroad. He sensed a gnawing gap in the market of a one stop shop for soft furnishings and accessories and this saw the birht of Augst
No hidden agenda's to liquidate stocks from old stocks introducing for the first time a catologue profusion of fabrics that will be brought to you from the international amphitheatre of designer brands like Ashley Wilde, Bronte, Wilson Wilcox and the Cowsons with a range in silk blends, Jacquards, Voiles, Cottons, Chenilles and sheers from Europe appealing to an eclectic blend from modern tastes as well as classic styles. The designs feature florals, geometric, ethnic prints and the widest range of plains from among three thousand designs with a staff ever present to augment personalized designer solutions.
The brand ambassador to endorse this store is celebrated interior architect and lifestyle columnist Nisha Jamwal, a name distinguished for her experience in the sphere, who besides being the face of the store will also shepherd the store's initiatives.
The merchandising team is headed by Mona Dejani, also one of the directors, a seasoned hand at designer fashion who can be contacted at the store for special appointments. She is also available incase of special queries or requests to felicitate consume comfort in a store targeted predominantly toward lifestyle solution. Augst envisages to offer an unmatched selection of every type fabric imagined from every corner of the world. Truly a haven for architects, interior designers and connoisseurs of home decor.
